DIY ON-PAGE SEO

DIY On-Page SEO
#1

Adjust Your Content to Search Intent

There are 4 types of internet search

Informational:
A search made by the user for the purpose of informing him. It’s a search like “what’s the weather like today?” showing real-time or more complex results in the form of “what are the best SEO strategies?” where the results are much more complex and can appear in the form of articles, blogs, etc.
Navigational:
In this case the user is looking for a specific thing that helps him to surf the internet. Searches can be in the form of “Facebook log in”, “Amazon”, “Netflix”
Commercial:
The intention of the browser is to inform about a specific product / service but on which it has not been decided. Search example “Best SEO Tools”, “Best Camera”.
Transactional:
Here is the clear intention to buy. The navigator formed an opinion and decided it was time to buy. The search is as follows: “buy Samsung S10 +”, “home delivery shopping”, “H&M short sleeve dress”.
For a good DIY On-Page SEO, you must always keep in mind these types of searches when creating the content of the text on the presentation site.

DIY On-Page SEO
#2

Compose a Compelling Title Tag and Meta Description.

Page title and meta description are two of the most important meta tags on your page.

Page title and meta description are two of the most important meta tags on your page. Let’s look at the title tags first.
Title tags
Description of the title tag
Title tags are clickable titles made of 50 to 60 characters that appear in search results and are extremely critical from an DIY On-Page SEO perspective.
Here are some other good practices to keep in mind when creating title tags:
– Include your keywords
– Type a title that matches the search intent
– Avoid creating duplicate title tags
– Avoid filling in keywords
– Keep it descriptive but concise
Meta descriptions
A meta description is a short summary of a page in the SERP displayed under the title tag. Google usually truncates meta descriptions to 155-160 characters, so make sure you provide an accurate summary of your content, keeping it below 160 characters.
A meta description tag should generally inform and interest users with a short and relevant summary of what a particular page is about.
Here are some of the best practices to follow when writing meta descriptions:
– Write unique meta descriptions for each page
– Use an action-oriented copy
– Include your keywords
– Match the search intent
– Provide an accurate summary

DIY On-Page SEO
#3

Improve Your Images.

Images play a crucial role in improving the user experience of your site visitors.

Images play a crucial role in improving the user experience of your site visitors. Below are four things you can do to optimize your images.
Choose the best file format
Site speed is an important ranking signal. As a result, you need to optimize your images for speed to improve the overall performance of your site.
The first step involved in image optimization is choosing the best file format, so let’s look at JPEG and PNG. vs. WebP.
Compress your images
The larger the image size, the longer it takes to load the webpage, which is why it’s imperative to compress your images.
Provide alternate text for images
Adding alternate text to images improves web accessibility and helps browsers better understand the images on your site.
Upload your images lazily
Lazy loading is a technique that delays the loading of non-critical resources when loading the page. Instead, images and videos are uploaded only when users need them.

DIY On-Page SEO
#4

Improve Your Page Speed.

If your site takes a long time to load, you will have a lot of frustrated users, and your ranking may drop.

There are several free tools that can help you check your page speed, including PageSpeed Insights from Google;
The tool we recommend for this task is GTMetrix. This free tool provides information about the speed of your page and provides recommendations on steps you can take to improve your loading time.
A quick and easy gain in improving the speed of your page would be to compress your images.
In addition to image compression, here are some things you can do to help your pages load faster:
– Enable browser caching
– Delete unnecessary plugins
– Reduce server response time
– Reduce the number of redirects
– Minimize CSS and JavaScript files

DIY On-Page SEO
#5

Construct an Internal Linking Structure.

Internal links are important because they establish a hierarchy of information for your website and also help Google to better understand the content of your page.

When used correctly, internal links have the ability to improve your ranking.
For example, NinjaOutreach has increased its organic traffic by 40% by optimizing internal links.
A good DIY On-Page SEO practice is to add internal links from the top pages of your site to pages that need a boost.
You can also use various software to identify and fix internal connection errors on your website. Internal link reports can be extremely helpful in identifying problems with your site’s internal link structure.
Run an audit of your site to generate an audit report
Navigate to Internal Linking and see the details
The site audit report shows internal login data
You can now see all the internal connection issues on your site and fix them.

DIY On-Page SEO
#6

Further develop User Experience.

Google closely tracks how users interact with your pages.

As such, user experience is one of the key factors in improving your search ranking.
Here are some DIY On-Page SEO tips to ensure that users have a good experience when they visit your site:
Use subtitles: Using the right subtitles (H1, H2, H3) helps Google better understand your content and make your text more accessible.
Make your content visually appealing: Use relevant images, videos, and screenshots to illustrate your points.
Avoid using intrusive pop-ups: Pop-ups are not only bad from an SEO perspective, they also end up annoying your visitors.
Use white space: white space is a key aspect of good design. According to the Interaction Design Foundation, white space (or negative space) improves readability, branding and concentration. Therefore, consider using white space to make your content more readable and to get the user’s attention.
Make your site mobile-friendly: Compatibility with mobile devices is essential when it comes to user experience, because Google uses indexing primarily on mobile. You can use the Google Mobile Compatibility Test to see how your site is doing.

DIY On-Page SEO
#7

Make URLs SEO-Friendly.

URL structure is often overlooked in SEO.

A good URL structure gives both users and search engines an idea of ​​what a landing page is.
The URL structure of a site should be as simple as possible. Consider organizing your content so that URLs are built logically and in a way that is most human-friendly.
With that in mind, here’s how to create a well-structured URL:
Use short URLs: A study by Backlinko found that short URLs tend to outperform long URLs in SERPs.
Use keyword-rich URLs: Always include your keywords in your URL to increase your chances of ranking better in search results.
Include categories or subfolders if necessary: ​​If you sell goods, you may have a “store” subcategory. This helps both users and search engines navigate your site.
Remove unnecessary stopped words: keep your URL clean and easy to read.

DIY On-Page SEO
#8

Acquire Authoritative Backlinks.

Google still considers backlinks to be a key ranking signal.

Google recognizes backlinks as votes of confidence.
If your web pages have many authorized backlinks, they are more likely to do well on the SERPs.
You should focus all your efforts on building high quality backlinks, which can improve your chances of ranking higher for your keywords.
One of the most effective ways to get authorized backlinks is to replicate your competitors’ building strategies.
You can use the Backlink Gap tool to analyze the backlink profiles of up to five competitors to discover untapped link building opportunities.
Armed with this knowledge, you can launch a campaign to target the most authoritative backlinks of your competitors.
Of course, you’ll need to build solid content that’s worth connecting to first.

Unfortunately, there is no tip that can make your content rise to the top of the SERP.

However, it is best to focus on quality above all else. And, of course, the user’s intent.
Here are some good practices specific to the content to follow:
– Find the right keywords to target
– Identify the user’s intent
– Examine competing content
– Take into account the structure of the connection
– Gather original data
– Include visuals
– Optimize headers and meta tags
Please note that the length of the content is not mentioned. Outdated SEO tips often dictate that longer content is always better; however, this is not always the case.
The content should, above all, respond appropriately to the user’s search query. Sometimes this may take a much longer page, and sometimes a shorter page will suffice.
As long as your content is well researched and in line with your users’ intentions, you’ll be in a good place